What we cover
- Packaging — titles and thumbnails, which decide more of your performance than the video itself.
- Retention and session time — reading the graph and knowing what to change.
- Shorts and long-form together — how they feed each other, and how they do not.
- The back catalogue — building videos that still earn a year later, which is what makes YouTube different from every other platform here.
- Monetisation — ad revenue, memberships, and where brand deals fit.
Who it suits
Creators willing to work slower for something that compounds. YouTube takes longer to move than short-form, and rewards you for years afterwards.
Platform training is part of membership. See what we offer and membership levels.