The core training library
The craft that applies on every platform: hooks, retention, editing, planning and the business habits behind the content. Yours in full from day one, at every level.
HomeWhat we offer
What we offer
Everything behind
the work
Creators rarely fail for lack of talent. They fail because nobody taught them the business sitting behind the content. These are the eight things we handle with you.
Platform playbooks
A deep, step-by-step track for each platform: how it works, the formats that win, how to grow and how to earn on it. One playbook at Apprentice. From Craftsman up we fully manage it for you and create and post all your content: one platform at Craftsman, three at Master, six at The Guild.
One-to-one coaching
At Master, two one-to-ones a month with someone who has built channels themselves. Bring your real numbers and your goals, and work from your situation, not a generic template.
Monetisation courses
From Craftsman up, the full monetisation training, covering the routes an audience can earn through: gifting, subscriptions, ad revenue, digital products and brand deals. This is where you learn how each route works, and which ones suit your audience.
Brand partnership guidance
How to price yourself, what to check before signing, how to disclose properly under ASA rules, and how to deliver a campaign a brand comes back to.
Live streaming support
Setup, schedules, retention and the craft of going live, including battles, the gifting economy, moderation, and the habits that turn passers-by into regulars.
Kept current, every week
The Graft Room pulls apart what actually moved on each platform in the last seven days, and it reaches you the same week, not three months later in a stale recorded module.
Representation at the top
The Guild is invite-only: six platforms fully managed for you, the deepest coaching, deal introductions and a direct line to the founders. From Craftsman up we already create and post all your content for you. The Guild is the top of that ladder.
How it fits together
The core library is the foundation: structured training covering the craft that applies everywhere, available the moment you join. The weekly Graft Room keeps it current, because platforms change faster than any recorded course can.
The platform playbooks go deep on the specifics: how each platform actually works, and how to grow and earn on it. One platform at Apprentice. From Craftsman up we fully manage it for you and create and post all your content: one platform at Craftsman, three at Master, six at The Guild.
At Master, coaching is where it gets specific to you: two one-to-ones a month working through your real channels and numbers, alongside the full monetisation courses. And from Craftsman up we don't just teach. We fully manage your platform accounts, creating and posting all your content for you (you sign off), up to six at the invite-only Guild.
What each membership level includes, and what it costs, is set out on the membership page.