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Platforms

Eleven platforms,
one strategy

Most creators run four or five channels as four or five separate jobs. We treat them as a single operation, with each platform doing what it is actually good at.

Why one plan matters

Running six channels as six separate projects is how creators end up working sixty-hour weeks for the output of a twenty-hour one. A single plan decides what gets made once, where it goes first, and how it is adapted rather than remade.

It also decides what you stop doing. Most creators are on at least one platform that will never repay the time, and nobody has told them.

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